One Stop Digital Education Portal
SEO & Digital Marketing The Present World Is Very Technologically Driven. As A Result Of This, The Current Customer Group Is Very Internet Savvy. Window Shopping Is Currently More Done Online Than Through Actual Windows In Storefronts. Digital Marketing Helps Develop Businesses Through Marketing. They Do It Through Search Engine, Mobile, Websites And Cell Phones. Another Notable Medium Of Digital Marketing Are Sites Such As YouTube And Facebook. We Offer Professional Digital Marketing Course. WHAT IS DIGITAL MARKETING? Digital Marketing Refers To Advertising Through Online Platforms Such As Search Engines, Websites, Social Media, Email And Social Apps. Digital Marketing Is The Umbrella Term That Holds Everything Related To Online Marketing. Businesses Use Digital Marketing To Connect With Their Current And Prospective Customers. TYPES OF DIGITAL MARKETING While The Term Of Digital Marketing Covers A Wide Range Of Marketing Activities, The Most Common Types Are Discussed Below. Paid Search Paid Search, Also Known As Pay-Per-Click (PPC) Advertising, Typically Refers To The Sponsored Result On The Top Or Side Of A Search Engine Results Page. You Only Get Paid When Your Ad Is Clicked. PPC Ads Can Be Tailored To Appear When Specific Search Terms Are Entered. This Way One Can Easily Create Ads That Are Targeted At A Particular Audience. PPC Ads Are Flexible And Visible. They Are Effective For Many Different Types Of Organizations. PPC Is Also Contextual Advertisements. That Is, They Are The Ads That Appear When A Person Is Searching For A Particular Keyword Or Term. Its Included Our Digital Marketing Course SEO Simply Put, Search Engine Optimization (SEO) Is The Process Of Optimizing The Content. It Is The Process By Which Websites Appear At The Top Of A Search Engine Result Page. This Works For A Specific Set Of Keyword Terms. Ultimately, The Goal Is To Attract Visitors To The Website When They Search For Products, Services, Or Information Related To A Particular Business. It Is Very Valuable For Engaging Content. This Also Ensures The Credibility Of Other Websites And Individuals. It Also Helps The Website To Get Recommendations Through Other Sites Or Post. Content Marketing There Is An Expression, “Content Is King.” If Digital Marketing Is A Vehicle, Then The Great Content Is The Fuel That Runs It. It Helps Digital Marketing In The Following Ways. Great Content Is A Key Pillar Of Modern SEO Content Helps The Site Get Noticed On Social Media Content Also Gives The Website Something Of Value To Offer Customers In Emails And Paid Search Ads Publishing Content That Is Not Promotional In Nature, But Instead Educates And Inspires, Is Tough. But It Is Worth The Effort For Sure. It Is Also Clever. Offering Content That Is Relevant To The Audience Helps Them See The Subject As A Valuable Source Of Information. In Addition, Resourceful Content Makes It Less Likely For The Subject Being Advertised To Be Ignored. Social Media Marketing Many People Rely On Social Networks To Discover, Research, And Educate Themselves About A Brand. Most People Do This Nowadays Before Engaging With That Particular Organization. For Marketers, They Need To Go Beyond Peoples Facebook And Twitter Accounts. Social Media Creates More Peer-To-Peer Sharing Opportunities. In The World Of Digital Marketing, One Needs To Add More Social Elements Every Other Day. The More The Audience Wants To Engage With The Content Available, The More Likely It Is That They Will Want To Share It. This Process Ultimately Leads To Them Becoming Customers. The Most Interesting Thing Here Is That These Customers Will Bring In New Customers Through Their Own Social Connections. This Is The Wondrous Thing About Marketing Through Social Media. Email Marketing The World Is Readily Becoming More Digitized. Even After Surviving For Almost Two Decades, Email Is Still Going As Strong As Ever. People Still Heavily Depend On Their Email Accounts For Almost Everything Since Everything Is Synced With Their Accounts. It Is Still The Quickest And Most Direct Way To Reach Customers. Emails Can Host Critical Information As Well. Even After This, Great Marketers Know That Not Just Any Email Will Do. In Order To Be Successful, Email Campaigns Must Be Engaging, Relevant, Informative, And Entertaining. Marketing Automation Marketing Automation Is An Integrated Platform That Ties All Our Digital Marketing Together. Without It, Campaigns Will Look Like An Unfinished Puzzle With A Crucial Missing Piece. Marketing Automation Software Streamlines Marketing Tasks. They Also Automate Workflows. Most Importantly, Marketing Automation Measures The Results And ROI Of Digital Campaigns. This Helps A Business To Grow Revenue Faster. When Used Effectively, Marketing Automation Will Help People Gain Some Much-Needed Insight Into Which Programs Are Working And Which Aren’t. It Provides The Things Needed To Speak Confidently About Digital Marketing’s Impact Ultimately. Benefits Of Digital Marketing Digital Marketing Is So Revolutionary That It Allows Marketers To See Accurate Results In Real Time. When One Puts Out Advertisements In The Newspaper, It Is Impossible To Find Out To Just How Many People Exactly Have Seen That Particular Ad. There Is No Precise Way To Know If That Ad Was Responsible For Any Sales Of The Products At All. With Digital Marketing, This Problem Can Be Easily Solved. One Can Measure The ROI Of Pretty Much Any Aspect Of Their Marketing Efforts. Digital Marketing Benefits Us In The Mentioned Ways: Website Traffic With Digital Marketing, You Can See The Exact Number Of People Who Have Viewed The Website’s Homepage. This Can Be Done In Real Time, At Any Moment By Using A Number Of Digital Analytics Software. One Can Also See How Many Pages They Have Visited, What Device They Were Using, And Where They Had Come From, Amongst Other Digital Analytics Data. This Intelligence Helps To Prioritize Which Marketing Channels To Spend More Or Less Time On. For Example, If Only 10% Of The Traffic Is Coming From Natural Search Queries Of The Users, It Is Evident That More Time Needs To Be Spent On SEO In Order To Increase That Percentage. With Offline Marketing, It’s Very Difficult To Tell How People Are Interacting With The Brand. But With Digital Marketing, Trends And Patterns In People’s Behavior Can Be Tracked. Content Performance And Lead Generation Brochures Have Always Been A Medium To Increase Publicity. While Spreading Out Brochures, One Knows How Many Brochures They Have Distributed But There Is Really No Way Of Knowing How Many People Have Actually Read It. Many May Have Thrown Them Out Into The Trash Without Reading. Now If That Brochure Had Been On A Website Instead, Exactly How Many People Had Viewed The Page Could Have Been Known. One Could Also Know The Contact Details Of Those Who Download It By Using Forms. Not Only Can One Measure How Many People Are Engaging With Their Content, But Also Generate Qualified Leads When People Download It. APPLICATION Digital Marketing Is Not Only The Simple Ability To Use Social Media. Digital Marketing Requires An Understanding Of Consumer Habits. Digital Marketers Need To Have The Ability To Synthesize Analytics. They Need To Communicate Effectively With Clients. A Digital Marketing Manager Handles The Development, Implementation, And Managing Of Marketing Campaigns. These Are The Things That Promote A Company. They Also Promote The Company’s Services. They Play A Huge Role In Spreading Brand Awareness. Interns Will Work As A Part Of A Team And Their Job May Include: Developing Marketing Strategies. Managing Campaigns For Social Media. Managing Ad. Campaigns. Managing SEO. Tracking Key Performance Indicators. Analyzing Campaigns And Identifying What Worked And What Did Not. Managing The Digital And Online Aspects Of Marketing. Working With Other Departments To Effectively Put In Place A Marketing Plan. LEARNING DIGITAL MARKETING A Digital Marketer Is A Person Who Works With All Forms Of Digital Marketing. UY Lab Teaches Students The Ins And Outs Of Digital Marketing. It Is A Well-Known Digital Marketing Training Center In Dhaka, Bangladesh. The Popularity Of Digital Marketing Is At The Apex And It Will Not Drop Anytime Soon. During The Course, A Student Will Learn The Basics Of Digital Marketing. They Will Also Understand The All The Underlying Features Of It. While Doing This Course, Students Will Learn About Digital Marketing Techniques Such As: Keyword Research. Finding The Best Keyword For SEO. Search Engine Optimization (SEO). Web Rankings. Search Engine Marketing Email Marketing Tips Youtube Marketing Analytics Blogging. And So On.
Price: 8,000 Tk Post By: Tawhid সর্ব-শেষ হাল-নাগাদ: 18 Saturday 2020

SEO & Digital Marketing
The Present World Is Very Technologically Driven. As A Result Of This, The Current Customer Group Is Very Internet Savvy. Window Shopping Is Currently More Done Online Than Through Actual Windows In Storefronts. Digital Marketing Helps Develop Businesses Through Marketing. They Do It Through Search Engine, Mobile, Websites And Cell Phones. Another Notable Medium Of Digital Marketing Are Sites Such As YouTube And Facebook. We Offer Professional Digital Marketing Course.









WHAT IS DIGITAL MARKETING?
Digital Marketing Refers To Advertising Through Online Platforms Such As Search Engines, Websites, Social Media, Email And Social Apps. Digital Marketing Is The Umbrella Term That Holds Everything Related To Online Marketing. Businesses Use Digital Marketing To Connect With Their Current And Prospective Customers.



TYPES OF DIGITAL MARKETING
While The Term Of Digital Marketing Covers A Wide Range Of Marketing Activities, The Most Common Types Are Discussed Below.

Paid Search
Paid Search, Also Known As Pay-Per-Click (PPC) Advertising, Typically Refers To The Sponsored Result On The Top Or Side Of A Search Engine Results Page. You Only Get Paid When Your Ad Is Clicked. PPC Ads Can Be Tailored To Appear When Specific Search Terms Are Entered. This Way One Can Easily Create Ads That Are Targeted At A Particular Audience. PPC Ads Are Flexible And Visible. They Are Effective For Many Different Types Of Organizations. PPC Is Also Contextual Advertisements. That Is, They Are The Ads That Appear When A Person Is Searching For A Particular Keyword Or Term. Its Included Our Digital Marketing Course









SEO
Simply Put, Search Engine Optimization (SEO) Is The Process Of Optimizing The Content. It Is The Process By Which Websites Appear At The Top Of A Search Engine Result Page. This Works For A Specific Set Of Keyword Terms. Ultimately, The Goal Is To Attract Visitors To The Website When They Search For Products, Services, Or Information Related To A Particular Business. It Is Very Valuable For Engaging Content. This Also Ensures The Credibility Of Other Websites And Individuals. It Also Helps The Website To Get Recommendations Through Other Sites Or Post.

Content Marketing
There Is An Expression, “Content Is King.” If Digital Marketing Is A Vehicle, Then The Great Content Is The Fuel That Runs It. It Helps Digital Marketing In The Following Ways.

Great Content Is A Key Pillar Of Modern SEO
Content Helps The Site Get Noticed On Social Media
Content Also Gives The Website Something Of Value To Offer Customers In Emails And Paid Search Ads
Publishing Content That Is Not Promotional In Nature, But Instead Educates And Inspires, Is Tough. But It Is Worth The Effort For Sure. It Is Also Clever. Offering Content That Is Relevant To The Audience Helps Them See The Subject As A Valuable Source Of Information. In Addition, Resourceful Content Makes It Less Likely For The Subject Being Advertised To Be Ignored.

Social Media Marketing
Many People Rely On Social Networks To Discover, Research, And Educate Themselves About A Brand. Most People Do This Nowadays Before Engaging With That Particular Organization. For Marketers, They Need To Go Beyond Peoples Facebook And Twitter Accounts. Social Media Creates More Peer-To-Peer Sharing Opportunities. In The World Of Digital Marketing, One Needs To Add More Social Elements Every Other Day. The More The Audience Wants To Engage With The Content Available, The More Likely It Is That They Will Want To Share It. This Process Ultimately Leads To Them Becoming Customers. The Most Interesting Thing Here Is That These Customers Will Bring In New Customers Through Their Own Social Connections. This Is The Wondrous Thing About Marketing Through Social Media.









Email Marketing
The World Is Readily Becoming More Digitized. Even After Surviving For Almost Two Decades, Email Is Still Going As Strong As Ever. People Still Heavily Depend On Their Email Accounts For Almost Everything Since Everything Is Synced With Their Accounts. It Is Still The Quickest And Most Direct Way To Reach Customers. Emails Can Host Critical Information As Well. Even After This, Great Marketers Know That Not Just Any Email Will Do. In Order To Be Successful, Email Campaigns Must Be Engaging, Relevant, Informative, And Entertaining.

Marketing Automation
Marketing Automation Is An Integrated Platform That Ties All Our Digital Marketing Together. Without It, Campaigns Will Look Like An Unfinished Puzzle With A Crucial Missing Piece. Marketing Automation Software Streamlines Marketing Tasks. They Also Automate Workflows. Most Importantly, Marketing Automation Measures The Results And ROI Of Digital Campaigns. This Helps A Business To Grow Revenue Faster. When Used Effectively, Marketing Automation Will Help People Gain Some Much-Needed Insight Into Which Programs Are Working And Which Aren’t. It Provides The Things Needed To Speak Confidently About Digital Marketing’s Impact Ultimately.







Benefits Of Digital Marketing
Digital Marketing Is So Revolutionary That It Allows Marketers To See Accurate Results In Real Time. When One Puts Out Advertisements In The Newspaper, It Is Impossible To Find Out To Just How Many People Exactly Have Seen That Particular Ad. There Is No Precise Way To Know If That Ad Was Responsible For Any Sales Of The Products At All. With Digital Marketing, This Problem Can Be Easily Solved. One Can Measure The ROI Of Pretty Much Any Aspect Of Their Marketing Efforts.



Digital Marketing Benefits Us In The Mentioned Ways:

Website Traffic
With Digital Marketing, You Can See The Exact Number Of People Who Have Viewed The Website’s Homepage. This Can Be Done In Real Time, At Any Moment By Using A Number Of Digital Analytics Software. One Can Also See How Many Pages They Have Visited, What Device They Were Using, And Where They Had Come From, Amongst Other Digital Analytics Data.

This Intelligence Helps To Prioritize Which Marketing Channels To Spend More Or Less Time On. For Example, If Only 10% Of The Traffic Is Coming From Natural Search Queries Of The Users, It Is Evident That More Time Needs To Be Spent On SEO In Order To Increase That Percentage.

With Offline Marketing, It’s Very Difficult To Tell How People Are Interacting With The Brand. But With Digital Marketing, Trends And Patterns In People’s Behavior Can Be Tracked.

Content Performance And Lead Generation
Brochures Have Always Been A Medium To Increase Publicity. While Spreading Out Brochures, One Knows How Many Brochures They Have Distributed But There Is Really No Way Of Knowing How Many People Have Actually Read It. Many May Have Thrown Them Out Into The Trash Without Reading. Now If That Brochure Had Been On A Website Instead, Exactly How Many People Had Viewed The Page Could Have Been Known. One Could Also Know The Contact Details Of Those Who Download It By Using Forms. Not Only Can One Measure How Many People Are Engaging With Their Content, But Also Generate Qualified Leads When People Download It.





APPLICATION
Digital Marketing Is Not Only The Simple Ability To Use Social Media. Digital Marketing Requires An Understanding Of Consumer Habits. Digital Marketers Need To Have The Ability To Synthesize Analytics. They Need To Communicate Effectively With Clients. A Digital Marketing Manager Handles The Development, Implementation, And Managing Of Marketing Campaigns. These Are The Things That Promote A Company. They Also Promote The Company’s Services. They Play A Huge Role In Spreading Brand Awareness. Interns Will Work As A Part Of A Team And Their Job May Include:

Developing Marketing Strategies.
Managing Campaigns For Social Media.
Managing Ad. Campaigns.
Managing SEO.
Tracking Key Performance Indicators.
Analyzing Campaigns And Identifying What Worked And What Did Not.
Managing The Digital And Online Aspects Of Marketing.
Working With Other Departments To Effectively Put In Place A Marketing Plan.









LEARNING DIGITAL MARKETING
A Digital Marketer Is A Person Who Works With All Forms Of Digital Marketing. UY Lab Teaches Students The Ins And Outs Of Digital Marketing. It Is A Well-Known Digital Marketing Training Center In Dhaka, Bangladesh.

The Popularity Of Digital Marketing Is At The Apex And It Will Not Drop Anytime Soon. During The Course, A Student Will Learn The Basics Of Digital Marketing. They Will Also Understand The All The Underlying Features Of It.

While Doing This Course, Students Will Learn About Digital Marketing Techniques Such As:

Keyword Research.
Finding The Best Keyword For SEO.
Search Engine Optimization (SEO).
Web Rankings.
Search Engine Marketing
Email Marketing Tips
Youtube Marketing
Analytics
Blogging.
And So On.